Online Marketing Services : Pay-Per-Click Advertising (PPC) or SEM
Paid Search (PPC)

Pay-Per-Click Advertising (PPC) or SEM

Pay-per-click ad is pretty simple. It is a combination of search engines and their advertising services. You pay the search engines to send click to you. You will pay on the result whether or not you close the sales or not. Every time someone visits your site through those affiliate advertising, you owe money. This is one of the types of online advertising.

When to use Pay-per-click ads

Pay-per-click ad is good if you have a system online that people can buy directly from your site or you need instant advertisements. Also if you want to generate traffic right away, pay-per-click ad is good to use. A well-written ad is necessary to activate your ad campaign instantly. To construct an effective ad, it is important to create advertisements with the header of targeted keywords.

PPC advertising is quick and result oriented. With some search engines you can generate traffic within few minutes. If you plan for a short-term campaign of a new product, this is the best way to go. You can control your budget and keyword bids on daily basis. Also you can set time day, location or regions to show your ads. However, pay-per-click needs constant watching and changing.

Don't get carried away with PPC ads

PPC ad sometimes can be very expensive. You can get caught up in a bidding war over a particular key phrase with your competitions and end up spending far more than your ROI (Return on investment). If you want to maintain a particular position in the ranking system you need go with 'Auto bid' system with some search engines. Though it sounds great but you will end up in a big advertising dollar budget anyways.

So Team Design Dhaka can help you to launch an effective PPC ad campaign where you ad will get better impressions without spending too much money.